Nothing tells the story of a race-town hotel like its rate card. Preserved below are the hotel's actual published rates from 1997–98 and 2003 — a time capsule of what Daytona Beach lodging cost, and of the extraordinary economics of race weekends, when a $69 room became a $239 room with a six-night minimum and still sold out months ahead. These are historical records only; the hotel is closed and nothing here can be booked.
Standard Rates, 1997–1998
| Room Type | May–Dec 1997 | Jan–Apr 1998 | May–Dec 1998 |
|---|---|---|---|
| King Rooms | $69 | $79 | $79 |
| Double Rooms | $69 | $79 | $79 |
| Business Class | $79 | $89 | $89 |
| Suites | $99 | $119 | $119 |
Rates were for one to four occupants — a family of four paid the same as a solo traveler. Auto-club and senior discounts applied except during special events. Winter season (January through April) commanded the premium, as it still does across Florida.
Special Event Rates, 1997–1998
Special events required 72 hours' cancellation notice — and most of them sold out anyway. The published card tells the tale:
| Event | Dates | Rate | Minimum Stay |
|---|---|---|---|
| Summer 400 night race | July 3–5, 1997 | $149 | 3 nights |
| Historic sports car races | October 2–4, 1997 | $59 | 4 nights |
| Biketoberfest | Oct 30–Nov 1, 1997 | $89 | 3 nights |
| Turkey Rod Run (sold out) | November 27–29, 1997 | $89 | 3 nights |
| World Karting races | December 26–29, 1997 | $69 | 4 nights |
| Rolex 24 (sold out) | Jan 27–Feb 1, 1998 | $144 | 5 nights |
| February qualifying weekend | February 6–7, 1998 | $109 | 2 nights |
| Daytona 500 (sold out) | February 10–15, 1998 | $239 | 6 nights |
| Early Bike Week | Feb 27–Mar 1, 1998 | $109 | none |
| Bike Week (sold out) | March 3–7, 1998 | $179 | 5 nights |
| Spring Swap Meet | March 27–28, 1998 | $89 | 2 nights |
| Black College Reunion | April 17–18, 1998 | $129 | 2 nights |
The 2003 Card
Five years on, the structure was identical and the numbers had crept up. King and double rooms ran $89 through late April and $79 the rest of the year. The summer 400 weekend commanded $239 with a three-night minimum — sold out, as ever. Biketoberfest had doubled to $179, and the Turkey Rod Run weekend reached $159. Race demand, not the calendar, set the price of a Daytona bed.
Reading the Rate Card
Three things stand out two decades later. First, the six-night minimum on the Daytona 500 — the race is one day, but the hotel could fill the whole week, because Speedweeks really did run for weeks; the event's history is chronicled at NASCAR.com. Second, the bargain hiding in plain sight: the October historic sports car races at $59 a night, the cheapest way ever devised to sleep across the street from a major international circuit. Third, how many rows say sold out. The specials archive shows the other side of that coin — the $67 and $89 deals the hotel ran to fill the quiet weeks between events.
Golf travelers had their own pricing entirely — rooms, green fees and welcome cocktails bundled from $47 per person — preserved on the golf packages page.
What the Numbers Meant
Adjusted for inflation, the 1997 standard king at $69 lands around $135 in mid-2020s dollars — squarely what a well-kept franchise property on the corridor charges today. The race premiums are the remarkable part: the Daytona 500 at $239 a night, six-night minimum, was over $450 a night in today's money, paid gladly, a year in advance, for a room you could walk to the race from. Race-town hotel economics have not changed; only the numbers have grown.
For the deals the hotel ran in the weeks these tables leave blank — the $89 winters and the $67 supercross autumns — see the specials archive; together the two pages are the complete financial biography of a room on this boulevard.